Connecting African honey to African markets

Commercialising Zimbabwe Honey

There are over 20,000 beekeepers in Zimbabwe with the capacity to produce 1,000 MT of high quality natural honey each year with a significant impact on the livelihoods of beekeepers and the industry as a whole. Windward has worked closely with a training specialist, Thornwood, an extension service provider, Environment Africa, and Netrade’s production and distribution expertise to create a supply chain and market for locally sourced honey under the Bee Well™ brand.

Commodity: Honey

Partner: Netrade group, Thornwood

Brand: Bee Well™

Source: Zimbabwe

End Market: Zimbabwe, EU

Project status: Launched 2016

Summary:

  • In collaboration with Netrade, and supply chain partners, Windward has invested in establishing a central commercial honey processing facility, training programmes and a national brand of Bee Well™ honey into the Zimbabwe and regional markets

  • Bee Well is listed in 151 retailers in Zimbabwe including OK/ Bonmarche, TM/ PnP, Choppies and Spar.

  • Bee Well™ currently sells 2MT per month 6 months after launch as is targeting annual sales of 40MT.

  • Windward is working in conjunction with Palladium on implementing 3rd country approval, organic and HACCP certification in readiness for Zimbabwe exports to EU in the next 18 months

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Honey packaging

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