Making Barbados sugar profitable
The West Indies Sugar & Trading Company (WISTCO) was established in 2007 as a joint venture between Windward and the government of Barbados, in order to ensure the survival of the sugar industry on the island. Windward is a major shareholder and retains representation on the WISTCO parent company board.
Commodity: Cane Sugar
Partner: Barbados Agricultural Management Company (B.A.M.C.)
Brand: Plantation Reserve
End Market: Caribbean, EU
Project status: Launched 2007
WISTCO pays up to four times the world price for the branded sugar it buys, allowing the industry to cover its costs and make a profit on every tonne sold.
The company has established a portfolio of products aimed at different segments from premium to mass market and as an ingredient brand to manufacturers.
These are sold through over 1,000 stores across the EU and Caribbean.
This produced US$1.9m in additional income above the world sugar price to producers in 2014
The JV now produces value-add products such as caster sugar and icing sugar locally, for the Caribbean and for extra-regional markets.
We’ve connected these commodities to consumer markets