Chris Docherty Managing Director
Chris manages Windward’s overall operations and investment portfolio, is Chairman of its sugar businesses and has wide experience in blue chip corporates in oil and agricultural sectors and as a social entrepreneur across the Caribbean and Southern Africa. He has a flexible, practical mindset and broad international experience, centred on establishing brands backed by sustainable supply chains in domestic and export markets for the benefit of producers.
Experience and qualifications include:
- Over a decade with Shell International in senior roles including as global fuels marketing manager leading the development of the Shell V-Power fuels brand.
- Formation of the Barbados-based West Indies Sugar & Trading Co as a JV with the government of Barbados. The company brands sugar for regional and export markets including UK and supports the wider industry in order to support the wider industry.
- Establishment of Windward Commodities, an international leader in the development of brands in commodity sectors. Windward now has operations in Africa, the Caribbean and Asia Pacific and works with partners ranging from foundations and governments to multi-billion US$ multinationals, small farmer co-operatives and SME’s.
- MA from Oxford University and a Post Graduate Diploma in Marketing. Chris believes that development can be driven by the application of private sector marketing and supply chain principles to social and environmental issues.
Salina Toll Operations Director
Salina is Windward’s Operations Director responsible for partner and client relationships, and overseeing delivery and management of Windward’s projects and brands. Salina has a strong background in international blue chip procurement, supply chain and programme management. Her experience spans automotive, textile and telecoms industries and she has lived and worked across many different countries. Salina enjoys building strong relationships with suppliers, global negotiations and finding solutions to complex commercial and operational challenges.
Some of Salina’s key roles include:
- A Transformation Director managing a major business transformation programme for Cable & Wireless across the Caribbean
- Strategic Procurement Director for Cable & Wireless across the Caribbean, Monaco, The Channel Islands, South Atlantic Islands and Macao creating common commercial objectives, leveraged opportunities and efficient operating models.
- A global Procurement Director based in UK, China and US negotiating for Motorola networks globally; including outsourcing agreements and ongoing relationships.
- The creation of an entire supply chain, UK based team, systems and processes to deliver turnkey solutions to Motorola clients in EMEA.
- The implementation of efficient plant side manufacturing and supply operations in UK, Spain and South Africa for Ford Motor Company.
- Her own business managing outsourced textile manufacture in Mauritius.
Salina has a MA from Oxford University and is motivated by the satisfaction of doing things differently in challenging environments, and getting things done.
Frankie Whitwell Advisory Director
Frankie manages Windward Commodities advisory portfolio. Frankie’s background is in private sector consulting for large multinationals as well as donors in Africa, Asia, the Caribbean and the Middle East. He has significant practical experience in commercial due diligence, demand-side scoping, investment cases, supply chain management, new product development and fund management.
Frankie’s areas of specialisation and qualifications include:
- Agricultural supply chain scoping, due diligence and management
- Commodity branding and marketing (from strategy and positioning through to launch and execution)
- Supply chain investment planning and structuring
- Fund design, management and evaluation
- MSc International Development from Bath University
Frankie strongly believes that large scale developmental impact can be driven using a demand led and commercial approach to commodity supply chains.
Andrew MacKay Commercial Director
Andrew has a proven track record of achievement within both blue-chip corporate and SME environments, with extensive experience in sales and commercial leadership of food and beverage brands. His knowledge encompasses grocery, wholesale, convenience and food service channels, and his résumé includes:
- An extensive network of senior customer contacts across the EU, Caribbean, Latin American and Africa.
- Substantial sales and operations experience in the sugar and coffee sectors including as sales manager for Mathew Algie, a large UK-based coffee roaster and with J. Sainsbury’s plc – one of Europes largest retailers.
- Responsible for Windward’s sugar interests as Managing Director of the West Indies Sugar & Trading Company.
- Extensive experience in creating commercially successful brands across multiple channels in the UK and export markets.
- MBA from the University of Strathclyde, Glasgow.
A driven, commercial sales strategist, Andrew specialises in developing and delivering winning sales & marketing plans within the global food industry.
Richard Minnaar Managing Director, Westale Zimbabwe
Richard is Windward’s partner in Zimbabwe and is a director with over two decades of agro-business and manufacturing experience across Zimbabwe and southern Africa supplying domestic and multinational blue chips ranging from Unilever to Cairns Foods. Richards manufacturing and supply chain expertise and a strategic approach to complex operational problems has driven the development of a series of large scale processing businesses across Zimbabwe:
- Formation of an agricultural raw materials sourcing company focusing on meat and legumes for one of Zimbabwe’s largest companies – Cairn’s
- Development of the Eden Foods brand targeting the Zimbabwe domestic market with direct distribution into the food service and institutional sectors.
- Leadership of the acquisition of an established catering business and its growth to become the second largest industrial caterer in Zimbabwe – servicing global customers ranging from Unilever to Mazda.
- Establishment of Westale Trading as a Joint Venture with Netrade for the production of processed sauce products in order to leverage existing relationships and demand from Innscor, a regional southern African conglomerate.
- Created the Kings Choice tomato sauce brand for the domestic market in Zimbabwe with Netrade distribution capturing 25% of the domestic market within 12 months.
- Production and development of the sustainable Chilli Power and Bee Well honey brands for regional markets – capturing 10% of the domestic market within 6 months of launch.
Graham Foster Creative Director
Graham has been creating and developing brands for over a decade. He has worked with a diverse range of clients including Tommy Hilfiger, Lloydstsb, YouGov and BP and has created and developed brands across commodity categories including cassava flour, fuels and sugar. He is driven by generating ideas and turning them into effective brand communications. His diverse range of experience includes:
- Over 10 years experience in the creation, positioning, strategy and development of effective, profitable brands.
- Application of sophisticated branding principles to basic commodity products including cassava, fuels, sugar and flour.
- Effective cost and quality management across the creative value chain including packaging, printing, photography and intellectual property.
- Directing teams of designers, illustrators and copy-writers to build strong, effective brands.
- Establishment and management of his own international branding and design group based in London.
- Management of multiple creative projects with tight deadlines across diverse virtual international teams.
Graham has a BA(Hons) in Graphic Design and adopts an ideas led approach to the design process. He is skilled in lateral thinking, enabling him to generate many ideas, which he applies with great effect to every design challenge that comes his way.
Michael Boyd Senior Advisor
Michael Boyd is a graduate in Commerce from University College Dublin and a Barrister at Law. He has undertaken executive education courses at Harvard and London Business Schools. His career has been devoted to international economic development in emerging markets. Between 1987 and 2009, he ran the DCI group of companies, headquartered in Ireland and England and with project activities throughout the world – in Africa, Asia, the Caribbean, Eastern Europe, the Former Soviet Union, the Middle East, the Pacific and Latin America. The group’s clients have included the UK¹s Department for International Development, the World Bank, the European Commission and numerous foreign governments. More recently, he has had a portfolio of positions as an adviser and non-executive director with companies in agriculture, clothing, environment, eyecare, fund management, political risk analysis, shipping and trade negotiations. He has studied Arabic, French, Papiamento, Swahili and Swedish. He is a board member of the international eyecare charity, Orbis.