The added value that Windward creates through branding and supply chain expertise is shared between the producer, processor and brand owner, which ensures that producers receive additional income. Windward’s investment portfolio owns the brands that it has invested in and generates a return based on a share of the added value generated. Windward’s advisory portfolio provides consultancy support to develop, launch and manage brands and supply chains on behalf of the brand owner.
By 2020 Windward will:
consumers each month
Generate branded revenue of
US dollars in added value
smallholder farmers and their dependents in the developing world
Creating shared value for producers
Over half of total employment and more than a quarter of GDP in developing countries come from agricultural commodities.
1 billion farmers in developing countries earn at least part of their income by producing these commodities. Most of these farmers are smallholders.
Agricultural commodities typically lack sophisticated brands such as those found in more developed sectors and branding these commodities creates consumer demand, which gives producers and partners leverage with major manufacturers and retailers.
This adds value by driving security of supply, growing margins and income, relieving long term pricing volatility and allowing producers to compete in global markets.
Windward creates competitive advantage through working with like-minded partners, and establishing the right commercial relationships to grow in the long term. Windward invests significant time in finding and building relationships in each value-chain and all partners share a commitment to social impact, and long-term growth of brands and the value that they deliver.
Establishing the right quality and quantity of supply. A commitment to increased livelihoods/ social impact
Strong, innovative and efficient processing partners with high quality outputs and a supply chain management
Distribution and merchandising
Distributors who invest time, effort and money into launching and growing brands, both locally and regionally
In-country services that support on-going social media activity, and promotions